About — Kin Squared

Sam · On the ground, New Zealand

Learned it on the floor.

Started in sales, in-store, in 2017 — watching what actually made people buy.
Then built the marketing operations around it: four brands developed from scratch.
One store grew to nine in five years. Those brands trade from ten stores today.

That's the half you can't learn from a dashboard — being accountable for the number, not just reporting it.

1 → 9 stores · 4 brands built · since 2017

Sid · Behind the work, production

Built to produce at scale.

A 50-person creative and campaign team: strategists, designers, videographers, editors, media buyers.
250+ campaigns delivered, including launches for global beauty, FMCG, automotive and banking brands.
Enough creative volume to test and replace ads weekly, not quarterly.

50+ people · 250+ campaigns · 200M+ reach

Two brothers, one company — nothing gets lost between strategy and delivery.

Why it works

Your marketing never stops

Most agencies your size get a few creatives a month from a stretched freelancer. Behind every Kin Squared account sits a full production team instead — creative briefed, made, tested and replaced every week, not once a quarter.

Because we work across time zones, your account gets attention around the clock. Ask us about the setup on your audit call — we're happy to walk you through exactly how it works.

How we behave

Four things you can hold us to.

Plain English, always. If you need a glossary to read our report, we've failed.
Measured on your revenue. Not reach, not likes, not "brand lift." Money in versus money out.
No promises we can't keep. Testing takes three months. Anyone who says otherwise is selling you a guess.
We've been on your side of the table. We've run stores, carried targets and answered for the numbers — not just advised from the outside.

Learned it on the floor.

Built to produce at scale.

Your marketing never stops

Four things you can hold us to.

Meet us properly.